The Enchanted Princess

Year
Client
Naming Ceremony
Historic viewership during  ship naming celebration

The naming ceremony for Enchanted Princess was held virtually, bringing together senior leaders from Carnival Corporation and Fincantieri to celebrate the ship’s official debut. This moment marked a significant milestone, as Enchanted Princess was the 100th ship built by Fincantieri and the first completed during the COVID-19 pandemic. The ceremony honored the enduring partnership between Princess Cruises and Fincantieri, and the shared pride in launching a ship designed for innovation, elegance, and unforgettable experiences.

Metrics
  • Debuted in a bold, TV show-style launch format, designed to break the mold in a virtual environment
  • Highlighted groundbreaking tech like the OceanMedallion wearable alongside the ship’s standout features
  • Garnered over 65,000 views on YouTube and counting