P&O Cruises, Britain's leading cruise line, aimed to expand its business by pioneering something extraordinary on the enchanting shores of Barbados, where there had never been a ship naming before. Up until then, P&O Cruises always had ship naming's on British soil, so for the first time they took media to a bucket list destination to truly embody the spirit of the ship. Arvia’s naming ceremony was hosted by two of the UK’s most popular broadcasters and DJs, Sara Cox and Trevor Nelson, and featured global superstar Nicole Scherzinger (The Masked Singer, X Factor, Moana, The Pussycat Dolls) as the ship’s godmother. For the bottle breaking, P&O and Mount Gay distillery crafted the largest, specially made 15-liter bottle of rum to symbolize a fusion of history and heritage that smashed into the ship’s bow. Unlike past ceremonies anchored in a single location, we wanted to orchestrate an industry-first with a dual-location event to engage a broader audience and include more of the island in the experience.